Study on the Marketing Structure of Milkfish 2006
Philippines, 2006
Reference ID
PHL-BAS-MSS-2006-v2.0
Producer(s)
Bureau of Agricultural Statistics (BAS)
Collection(s)
Metadata
Created on
Oct 12, 2021
Last modified
Oct 12, 2021
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Identification
Title
Study on the Marketing Structure of Milkfish 2006
Countries
| Name | Abbreviation |
|---|---|
| Philippines | PHL |
idno
PHL-BAS-MSS-2006-v2.0
Study notes
The viability of any agricultural endeavor is one of the main concerns of planners and policy makers in the agricultural and fishery sector. In support of this concern, goals and strategies are geared towards increasing productivity and profitability. Thus, there is a need for adequate and relevant marketing information which would include marketing structure, cost and margins, prices and other marketing-related information.
The Bureau of Agricultural Statistics (BAS) recognizes the need for such marketing information and has incorporated the generation of such in its data system. While data on prices has been regularly-generated, the other marketing information are collected periodically. These are limited to selected types of crop, livestock and fishery commodities.
The main objective of the study is to determine the marketing structure of milkfish. Specifically, it aims to:
1) identify the key players in the milkfish industry,
2) determine the components of marketing costs of milkfish by type of marketing participants,
3) determine the marketing practices of milkfish operators and traders,
4) determine the flow of commodities and channels of distribution; and
5) compare marketing costs across trading centers.
The Bureau of Agricultural Statistics (BAS) recognizes the need for such marketing information and has incorporated the generation of such in its data system. While data on prices has been regularly-generated, the other marketing information are collected periodically. These are limited to selected types of crop, livestock and fishery commodities.
The main objective of the study is to determine the marketing structure of milkfish. Specifically, it aims to:
1) identify the key players in the milkfish industry,
2) determine the components of marketing costs of milkfish by type of marketing participants,
3) determine the marketing practices of milkfish operators and traders,
4) determine the flow of commodities and channels of distribution; and
5) compare marketing costs across trading centers.
Kind of data
Sample survey data [ssd]
Unit of analysis
Individual milkfish farm operators and traders
Version
Version
V2.0: edited at Central Office, not anonymized, for internal use
Version date
2007-10
Coverage
Geographic coverage
Selected provinces
Geographic unit
Pangasinan Bulacan Capiz Iloilo Baguio City Isabela Pampanga Aklan Metro Manila
Unit of analysis
Individual milkfish farm operators and traders
Universe
All marketing costs of milkfish farm operators and traders.
Producers and sponsors
Funding agencies
| Name | Abbreviation | Role |
|---|---|---|
| Bureau of Agricultural Statistics | BAS |
Sampling
Sampling procedure
The study covered four (4) major milkfish supply areas and five (5) demand areas. For supply areas, the provinces covered were Pangasinan, Bulacan, Capiz and Iloilo, while demand areas included Baguio City, Isabela, Pampanga, Aklan, and Metro Manila. Supply provinces were chosen based on their significant contribution to the total milkfish production in the country. On the average, these provinces accounted for 44% of the country's milkfish production during the last five (5) years. Demand provinces, however, were identified as the distribution and consumption areas of milkfish produced from the supply provinces. These provinces were identified during the interview phase in the supply areas.
The selection of sample milkfish farm operators and traders was guided by the following procedures:
a) Milkfish Farm Operators
From the identified milkfish farm operators taken fron the Costs and Returns Survey (CRS), the research team purposively selected 20 sample farm operators who have undertaken pre-marketing activities prior to the marketing of milkfish. These pre-marketing activities include hauling, sorting, chilling, packing, etc. that were done by the operator before selling the commodity. Selection of the 20 sample farm operators was done either by equally distributing the samples among the sample producing barangays or by distributing the samples among the top producing barangays only.
However, if the sample respondents from the CRS have not identified milkfish farm operators who had undertaken pre-marketing activities, the 20 sample farm operators were chosen from the top two (2) producing barangays within the top two (2) producing municipalities identified by the traders in each province. Five (5) respondents were chosen in each barangay or a total of 20 respondents.
b) Traders
Adopting the snowball sampling techniques, the team interviewed traders identified by sample farm operators as buyers of milkfish. The traders interviewed were asked to whom and where they sell the milkfish they procured so that the interviewee has the information for the next traders to be interviewed or the destination of the commodity. This approach accumulates the data gathered from one trader respondent to other respondents at different levels of commodity marketing system.
A minimum of three (3) and maximum of five (5) respondents per type of marketing participants were interviewed per trading site.
For additional information relevant to the study, the research team also interviewed other key players knowledgeable to the marketing structure of milkfish. This is an additon to the information taken from the pervious interview.
The selection of sample milkfish farm operators and traders was guided by the following procedures:
a) Milkfish Farm Operators
From the identified milkfish farm operators taken fron the Costs and Returns Survey (CRS), the research team purposively selected 20 sample farm operators who have undertaken pre-marketing activities prior to the marketing of milkfish. These pre-marketing activities include hauling, sorting, chilling, packing, etc. that were done by the operator before selling the commodity. Selection of the 20 sample farm operators was done either by equally distributing the samples among the sample producing barangays or by distributing the samples among the top producing barangays only.
However, if the sample respondents from the CRS have not identified milkfish farm operators who had undertaken pre-marketing activities, the 20 sample farm operators were chosen from the top two (2) producing barangays within the top two (2) producing municipalities identified by the traders in each province. Five (5) respondents were chosen in each barangay or a total of 20 respondents.
b) Traders
Adopting the snowball sampling techniques, the team interviewed traders identified by sample farm operators as buyers of milkfish. The traders interviewed were asked to whom and where they sell the milkfish they procured so that the interviewee has the information for the next traders to be interviewed or the destination of the commodity. This approach accumulates the data gathered from one trader respondent to other respondents at different levels of commodity marketing system.
A minimum of three (3) and maximum of five (5) respondents per type of marketing participants were interviewed per trading site.
For additional information relevant to the study, the research team also interviewed other key players knowledgeable to the marketing structure of milkfish. This is an additon to the information taken from the pervious interview.
Data Collection
Dates of collection
| Start | End | Cycle |
|---|---|---|
| 2006-12-05 | 2006-12-17 |
Time period(s)
| Start | End | Cycle |
|---|---|---|
| 2006-06-01 | 2006-12-30 | Last cropping period |
Mode of data collection
Face-to-face [f2f]
Data collection supervision
Data collection is closely supervised by the Provincial Agricultural Statistics Officer (PASO) and Central Office staff
Questionnaires
This study made use of the following structured questionnaires:
1. For owner/operator who conducted pre-marketing activities - MSS Form 1A
This questionnaire is one of the three (3) forms used for this study. After accomplishing this form, it was detached from the CRS questionnaire and submitted to the Provincial Agricultural Statistics Officer (PASO) of the province. The submitted forms served as reference of the Agricultural Marketing Statistics Analysis Division (AMSAD) in conducting Marketing Structure Study on Milkfish.
This questionnaire is composed of the following parts:
A. Sample identification
B. Quantity Sold, Manner of Distribution and Terms of Payment
C. Pre-marketing Activities Undertaken
2. For marketing information:
a. MSS Form 1A-1 - questionnaire for milkfish owner/operators
This questionnaire for milkfish operators consists of four major sections, namely: a) geographic information,
b) respondent's identification, c) production and marketing information, and d) problems encountered and actions taken.
b. MSS Form 1A-2 - questionnaire for milkfish traders
This questionnaire for milkfish traders also consists of four major sections, namely: a) geographic information,
b) respondent's identification, c) marketing information, and d) problems encountered and actions taken.
1. For owner/operator who conducted pre-marketing activities - MSS Form 1A
This questionnaire is one of the three (3) forms used for this study. After accomplishing this form, it was detached from the CRS questionnaire and submitted to the Provincial Agricultural Statistics Officer (PASO) of the province. The submitted forms served as reference of the Agricultural Marketing Statistics Analysis Division (AMSAD) in conducting Marketing Structure Study on Milkfish.
This questionnaire is composed of the following parts:
A. Sample identification
B. Quantity Sold, Manner of Distribution and Terms of Payment
C. Pre-marketing Activities Undertaken
2. For marketing information:
a. MSS Form 1A-1 - questionnaire for milkfish owner/operators
This questionnaire for milkfish operators consists of four major sections, namely: a) geographic information,
b) respondent's identification, c) production and marketing information, and d) problems encountered and actions taken.
b. MSS Form 1A-2 - questionnaire for milkfish traders
This questionnaire for milkfish traders also consists of four major sections, namely: a) geographic information,
b) respondent's identification, c) marketing information, and d) problems encountered and actions taken.
Data collector(s)
| Name | Abbreviation | Affiliation |
|---|---|---|
| Provincial Operations Center Staff | POC | Bureau of Agricultural Statistics |
Data Processing
Data editing
Data editing was done at various stages:
a) right after data collection to check the completeness and consistencies of entries;
b) during data processing
c) after the consolidation and generation of output tables
a) right after data collection to check the completeness and consistencies of entries;
b) during data processing
c) after the consolidation and generation of output tables
Data Appraisal
Other forms of data appraisal
The data presented in the output tables were reviewed and compared across areas covered by the study. Data analysis and report preparation were done accordingly.
Data access
Access authorities
| Name | Affiliation | URI | |
|---|---|---|---|
| Director | Bureau of Agricultural Statistics | http://www.bas.gov.ph | info@bas.gov.ph |
Access conditions
The datasets of this study are categorized under licensed files.
Access to licensed datasets is through request and is only
granted to Data Users/Researchers with a legally registered
sponsoring agency (university, company, research centre, national
or international organization, etc.).
The Data Users/Researchers must agree to comply with the
following:
1. Fill up a Data Access Agreement that will be provided.
2. Copies of the restricted data or any data created on the basis of
the original data will not be copied or made available to anyone
other than those mentioned in this Data Access Agreement, unless
formally authorized by the BAS.
3. The data will only be processed for the stated statistical purpose
in the agreement and not for investigation of specific individuals or
organizations. Data will not in any way be used for any
administrative, proprietary or law enforcement purposes.
4. The dataset must not be made to match with other datasets.
5. The Data Users/Researchers shall not attempt to identify any
individual person, family, business, enterprise or organization. If
such a unique disclosure is made inadvertently, no use will be
made as to the identity of any person or establishment discovered.
The identification will not be revealed to any other person not
included in the Data Access Agreement.
6. The Data Users/Researchers must observe security measures
to prevent unauthorized access to licensed microdata acquired
from the BAS. The microdata must be destroyed upon the
completion of their research. Destruction of the microdata will be
confirmed in writing by the Data Users/Researchers to the BAS.
7. Any books, articles, conference papers, theses, dissertations,
reports, or other publications that employ data obtained from the
BAS/BAS Electronic Archiving and Network Services (BEANS) will
cite the source of data in accordance with the citation requirement
provided with the dataset.
8. If there are any changes or additional requirements in the orginal
request, the Data User/Researcher must apply for another
request.
9. Breaches of the Data Access Agreement will be taken seriously
and the BAS will take action against those responsible for the
lapses if wilful or accidental. Failure to comply with the directions of
the BAS will be deemed to be a major breach of the agreement and
may involve recourse to legal proceedings. The BAS will maintain
and share with partner data archives a record of those individuals
and organizations which are responsible for breaching the terms of
the Data Access Agreement and will impose sanctions on release
of future data to these parties.
Access to licensed datasets is through request and is only
granted to Data Users/Researchers with a legally registered
sponsoring agency (university, company, research centre, national
or international organization, etc.).
The Data Users/Researchers must agree to comply with the
following:
1. Fill up a Data Access Agreement that will be provided.
2. Copies of the restricted data or any data created on the basis of
the original data will not be copied or made available to anyone
other than those mentioned in this Data Access Agreement, unless
formally authorized by the BAS.
3. The data will only be processed for the stated statistical purpose
in the agreement and not for investigation of specific individuals or
organizations. Data will not in any way be used for any
administrative, proprietary or law enforcement purposes.
4. The dataset must not be made to match with other datasets.
5. The Data Users/Researchers shall not attempt to identify any
individual person, family, business, enterprise or organization. If
such a unique disclosure is made inadvertently, no use will be
made as to the identity of any person or establishment discovered.
The identification will not be revealed to any other person not
included in the Data Access Agreement.
6. The Data Users/Researchers must observe security measures
to prevent unauthorized access to licensed microdata acquired
from the BAS. The microdata must be destroyed upon the
completion of their research. Destruction of the microdata will be
confirmed in writing by the Data Users/Researchers to the BAS.
7. Any books, articles, conference papers, theses, dissertations,
reports, or other publications that employ data obtained from the
BAS/BAS Electronic Archiving and Network Services (BEANS) will
cite the source of data in accordance with the citation requirement
provided with the dataset.
8. If there are any changes or additional requirements in the orginal
request, the Data User/Researcher must apply for another
request.
9. Breaches of the Data Access Agreement will be taken seriously
and the BAS will take action against those responsible for the
lapses if wilful or accidental. Failure to comply with the directions of
the BAS will be deemed to be a major breach of the agreement and
may involve recourse to legal proceedings. The BAS will maintain
and share with partner data archives a record of those individuals
and organizations which are responsible for breaching the terms of
the Data Access Agreement and will impose sanctions on release
of future data to these parties.
Citation requirements
As specified in the agreement under access conditions, users are
required to cite the source of data in accordance with the citation
requirement provided with the dataset. The citation requirement for
this study is as follows:
"Bureau of Agricultural Statistics, Study on Marketing Structure of Milkfish (MSS-Milkfish 2006), Version 2.0, provided by the BAS Electronic Archiving and Network Services, http://beans.bas.gov.ph"
required to cite the source of data in accordance with the citation
requirement provided with the dataset. The citation requirement for
this study is as follows:
"Bureau of Agricultural Statistics, Study on Marketing Structure of Milkfish (MSS-Milkfish 2006), Version 2.0, provided by the BAS Electronic Archiving and Network Services, http://beans.bas.gov.ph"
Disclaimer and copyrights
Disclaimer
The data users/researchers acknowledge that the BAS and the
agency funding the study bear no liabilities and responsibilities for
any particular, indirect, or consequential damages or any damages,
whatsoever resulting from loss of use, or of data in connection with
the use or for interpretations or inferences based upon such uses.
agency funding the study bear no liabilities and responsibilities for
any particular, indirect, or consequential damages or any damages,
whatsoever resulting from loss of use, or of data in connection with
the use or for interpretations or inferences based upon such uses.
Copyrights
Copyright 2008-2009 © Bureau of Agricultural Statistics, All rights reserved
contacts
Contact(s)
| Name | Affiliation | URI | |
|---|---|---|---|
| Director | Bureau of Agricultural Statistics | http:///www.bas.gov.ph | info@bas.gov.ph |